Case Study: Custom Small Honey Pots for an Australian Company

Company Background​

An Australian artisanal honey producer, famed for raw single-flower varieties like manuka and eucalyptus, planned to launch a gift set line. They needed custom small honey pots: 50ml and 100ml clear hexagonal glass jars with metal twist-off lids and a hand-drawn bee logo. They chose Minghang for our expertise in brand-aligned glass packaging.​

Challenges Faced​

Their existing packaging had issues: it lacked brand identity, looking like mass-produced options. Jars were too large for trial purchases, limiting customer experimentation. Non-recyclable lids clashed with their eco-friendly values, drawing complaints. They needed small honey pots to solve these.​

Problem Analysis​

Generic jars failed to differentiate their artisanal honey. Larger sizes put off first-time buyers. Plastic lids undermined their core sustainability claims. These directly hurt their ability to attract and retain customers.​

Custom Solutions​

We made tailored small honey pots: 50ml and 100ml sizes for trial and gifting. Clear glass with an embossed logo showcased the honey’s color. Biodegradable bamboo caps replaced plastic lids, fitting their eco-values. A minimalist label highlighted their sustainable story.​

Custom 12 oz Honey Pot and Dipper	Custom 3 oz Small Honey Jars with Tinplate Lids

Achieved Results​

In six months, custom small honey pots yielded great results: online sales surged 40% with better click-through rates from new packaging. Trial sizes lifted repeat purchases by 25%. Eco-friendly design got praise, with 60% more social media mentions. They entered three major online marketplaces, thanks to upgraded branding.