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Customer Background
The Russian kitchenware distributor was interested in adding a new line to their product range – quality olive oil mister bottles. The company sold kitchen goods to supermarkets, home goods stores and online retailers, and the quality of the products and customer satisfaction drove repeat sales.
The distributor required a manufacturing partner who could provide him with good product quality, consistent spray performance, and private label customization to bolster his brand.
The Challenge
The distributor had been having a quality problem with the previous supplier before working with Minghang.
The largest difficulties were:
- Spray nozzles which tended to get clogged or give an uneven mist.
- After multiple uses, there is a leak of oil around the pump.
- Generally, the quality of the assemblies is inconsistent from one batch to another.
- More customers' complaints and product return rates.
- Worries about a drop in product quality affecting the distributor's brand image.
The distributor's need for a more stable and reliable supplier was realized as demands for high quality kitchen products grew over time, and he had to meet the demands of production capacity enlargement.
Minghang's Solution
However, after analysing the customer's needs, Minghang designed a custom-made olive oil mister bottle solution for performance and durability.
Key improvements included:
- A precision-engineered spray nozzle which produces fine and even mist, with smooth running.
- Optimized sealing structure to prevent oil leakage; oil leak-resistant pump parts.
- Excellent transparency and durability food-grade glass bottles.
- Strict quality inspection process during manufacturing and assembling to guarantee the consistency of performance.
- Customized logo printing and retail-ready packaging – private label support.
All bottles were checked prior to shipment for spraying performance and leakproof.
Results
The first order was one 40HQ customized Olive Oil Mister bottle.
The products were introduced into the Russian market and the positive response from the retailers and end users was received by the distributor. The new bottles also provided much smoother spraying action than the original bottles, resulting in fewer leaks and thereby increasing customer satisfaction and lowering after-sales complaints.
The customer received the second 20 40HQ containers within 3 months, and has already ordered 2 more sets of 40HQ containers, showing great confidence in the quality of the product and the manufacturing capability of Minghang.
Business Impact
- Delivered 1 x 40HQ container to meet the first order.
- Repeat purchase of 2 x 40HQ containers within 3 months.
- Enhanced spray consistency and convenience for the user.
- Customer complaints reduced due to decreased leakage.
- Improved the private label brand image of the distributor in Russia.
- Formed a long-term manufacturing cooperation with Minghang.
What is the reason for the Customer's Choice of Minghang?
Minghang was chosen by the customer not only because of our pricing, but also because of our ability to offer a consistent quality at scale.
Our engineering team fine-tuned the spray system and our stringent quality control program ensured that each olive oil mister bottle exceeded the performance specifications that the customer had requested. In addition to OEM/ODM services, with high flexibility and reliability of production capacity, Minghang helped the distributor to expand its business with a product that customers could trust.
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